I'm Janani Kumar. I run paid ads for Shopify stores on Meta and Google, and I build the tracking, landing pages and email flows that make that spend pay back.
Recent work: a DTF printer up 1,300% on gross sales in a quarter, and a menswear brand's revenue up 491% in a month after its acquisition.
Most Shopify stores do not have an ads problem. They have a pixel that double-counts, a landing page that was never written for cold traffic, and a welcome flow nobody has touched since launch. More budget makes all three more expensive.
I have spent my career in Shopify marketing: Meta ads, Google Ads, Klaviyo, SEO and conversion rate optimization. I was the performance marketer, then Marketing Director, at Taylrd, where we took the brand to its first profitable year and an acquisition. In 2024 I founded Branva, a Shopify marketing agency with its own software for reporting, store audits and SEO.
When you work with me, I manage the ad accounts myself and treat the store as a whole: what brings people in, what convinces them, and what brings them back.
One person accountable for acquisition cost, return on ad spend and the measurement behind both. The role I held in-house, now available without the full-time hire.
Meta ads to create demand, Google Ads to capture it, and a budget split based on what your tracking can actually prove.
Simple account structure, a weekly creative testing loop, server-side tracking, and copy that survives review in restricted categories.
Quiz funnels, Klaviyo flows, subscription retention and reporting connected to your ads, so growth does not depend on any one campaign.
Luxury human hair brand
Rebuilt email automation and paid ad creative for a luxury hair brand, growing email revenue 183% and cutting customer acquisition cost 38%.
Premium menswear
Ran acquisition and lifecycle in-house as the brand's performance marketer and Marketing Director, then after its acquisition, returned through Branva to grow monthly revenue 491% across email, Meta and Google.
Zero-nicotine lifestyle pouches
Took over ads, tracking and lifecycle for a zero-nicotine lifestyle pouch brand that two prior agencies had left fragmented, and grew total store revenue 300% in 30 days.
Topical comfort product
Set up Meta ads from scratch for a topical product where ad copy has to stay inside strict claims rules, then took the account through to purchase conversions.
Meta campaigns delivering purchase conversions in a category with restricted claims.
DTF transfer printing
Ran CRO, local SEO, Meta ads and Google Ads as one coordinated system for a Brooklyn DTF printer, growing gross sales 1,300% and orders 1,900% in a quarter.
Organic silk bonnets and accessories
Unified creative, paid ads, email and Shopify admin for a women-founded silk haircare brand, growing sales 100% while cutting ad cost per sale 30%.
I go through the ad accounts, Shopify analytics, Klaviyo and the site itself, and come back with what is costing you money, in order.
Pixel, Conversions API, GA4, Merchant Center and any cross-domain gaps. Nothing scales until the platforms can see real purchases.
Campaigns go live with a small number of clear tests. Creative, audience and offer are changed one at a time so results mean something.
Landing pages, quizzes, email and SMS flows, and retention, so every paid click has more than one chance to convert.
A monthly performance report in plain language, plus weekly checks on spend. Budget follows what is working.
A Shopify growth marketer owns revenue growth for the store, not a single channel. In practice that means running paid ads on Meta and Google, fixing tracking so the numbers can be trusted, improving the pages that traffic lands on, and building the email and SMS flows that bring customers back. The job is to make those parts work as one system.
Both are possible. Some brands hire me only as their performance marketer for Meta ads and Google Ads. Most get better results when I also handle landing pages, Klaviyo flows and reporting, because that is usually where ad spend is being wasted.
I work with Shopify stores spending under $1,000 a month on ads as well as larger accounts. Budget matters less than tracking, offer and creative. A small budget with clean data beats a large one running blind.
Yes. I have run ads and written copy for a zero-nicotine lifestyle brand introducing a new category, a topical comfort product and supplements, where claims rules or category education shape everything from the headline to the landing page.
I lead strategy and manage ad accounts myself. Execution across email, SEO, creative and customer service is supported by my team at Branva, the Shopify marketing agency I founded, using tools we built in-house.
A 30-minute call. Bring your ad account and Shopify numbers if you can. You leave with a short list of priorities, whether or not we work together.